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Smythson pairs with Quentin Jones for lively gifting campaign
Video still from Quentin Jones’ “Wonderland” for Smythson British stationer Smythson is putting a new spin on its holiday gift selection in a surreal collage by artist Quentin Jones. “Wonderland” uses...
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Harvey Nichols promotes honesty in tongue-in-cheek Christmas effort
Image from Harvey Nichols’ Avoid #GiftFace campaign British department store chain Harvey Nichols is using its retail expertise to protect consumers from a new holiday-induced malady. The retailer has...
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Saks acquaints consumers with Toronto through locals’ perspectives
Sam and Calli Beckerman for Saks uTOpia Department store chain Saks Fifth Avenue is celebrating the diverse personalities that call Toronto home in a documentary series teasing its upcoming openings in...
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Chloé places consumer at center of Love Story with couples’ excursions
Chloe Love Story French house Chloé is helping consumers around the world create their own love story through a series of romantic itineraries. Tied to the label’s Love Story fragrance, many of the...
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Prada puckers up for retro-inspired fragrance campaign
Prada Candy Kiss campaign image Italian fashion house Prada is flirting with femininity to provide new perspective on a familiar personality. Prada Candy Kiss is the latest in the label’s olfactory...
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Christian Louboutin puts all eyes on It bag with paparazzi following
Christian Louboutin Eloïse Mania French footwear and accessories label Christian Louboutin is inventing its own celebrity to launch its latest handbag. “Eloïse Mania” depicts a studded tote as...
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Versace creates scent profile through martial arts-inspired narrative
Versace’s Dylan Blue campaign Italian fashion label Versace is telling a cinematic story of modern masculinity to launch its latest cologne. Shot by photographer Bruce Weber, the black-and-white...
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Kenzo translates social media to reality in humorous film
Campaign image from Kenzo’s “The Realest Real” French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce. The...
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Glenmorangie sets scenes of taste in photographic effort
Image from Glenmorangie’s “A Sensory Collection” Scottish distiller Glenmorangie is communicating the tasting notes of its scotch to other senses through a conceptual audiovisual project. For “A...
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Lancel traverses France in friendly cat-and-mouse game
Image from Lancel’s Escapade campaign Richemont-owned leather goods maker Lancel is highlighting the fashion and functionality of its fall/winter 2016 collection with an interactive film centered on a...
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